I got your diva right here: Four tips for dealing with stress

 

My boss called me a diva this afternoon. If I'm going to be a diva, today, I'd like to be this diva (and I'm not ever sure who she is). In reality, I felt a lot like the guy from "Network," who loses it and goes on a "I'm mad as hell" rant.



 

 

 Okay, I felt a little like Joe Pesci or Robin Williams in one of those Snickers commercials, too.

Anyway, she called me a diva. Normally, I like to think that I define calm when it comes to managing stress and deadlines. But today, I was a mad as hell. The situation doesn't matter much except that I thought one co-worker was being grossly (and obliviously) disrepectful to another, to the point where I found myself across my boss' desk and letting loose with uncharacteristic, some-made-up profanity in describing the offender.

So, if I'm going to be a diva today, I want to be well-armed with a cold-blooded, decision-made face and really cool red gloves.

I say all this because I am impressed with the public relations professionals who maintain calm in the most stressful situations, including (unlike me) when others in their charge are unfairly treated. It's no wonder that The Huffington Post named "public relations" as #7 on its list of the 10 Most Stressful Jobs of 2012.

The Public Relations Society of America (PRSA), in the October 21, 2011 edition of The Public Relations Strategist, discussed the more stressful issues affecting public relations professionals.They ranged from "the internal need to act thoughtfully and strategically and the external pressures of the media’s never-ending news cycle" to the client's reluctance to share information and, as you might guess, the absence of a well-prepared crisis communications plan.

PRSA offers stress management tips in four categories: preparation, teamwork, perspective and practice. As the article explains its tips, it features commentary from public relations professionals. Here are my favorites:

Preparation
"Writing from Afghanistan, Air Force Technical Sergeant Michael Andriacco serves as regional support command, north public affairs officer. 'The best way for me to manage crisis-related stress is to have confidence in the groundwork I’ve laid with my superiors as well as the media and public,' he said.'Without the foundation, my stress would be much higher.'”

Teamwork
"Monica Carazo, communications officer for the Los Angeles Unified School District, offered, 'My crises usually deal with life-and-death situations of students. To lessen the stress, each department member has assigned duties. One PIO talks to the parents. Another takes calls from the field. A third PIO writes media statements'.”

Perspective (my #1 favorite)
"As a former public affairs officer for the National Highway Traffic Safety Administration and National Transportation Safety Board, Phil Frame was responsible for communications during plane crashes and an Amtrak derailment. 'Keep your perspective,' he said. 'I knew there was nothing I could do to bring the victims back to life. My role was to help prevent the next disaster from occurring.' Touching on the importance of planning, Frame, now president of Outcome Assurance Corp in Detroit, added, 'Use your brain, your crisis plan and your instincts to make decisions, not emotions.'”

Practice
"Medical experts caution that extreme stress can lead to an inability to think clearly, headaches and irritability, sometimes resulting in serious health issues. Exercise, get enough rest and remember to eat. Consider taking a break when the crisis is over ... Barbara Kerr, APR, executive director of communications and marketing for Clark College in Vancouver, concluded, 'Remember that this too shall pass. If time allows, then I do crossword puzzles or Sudoku to think about something else . . . while eating dark chocolate.'”

As for me, I'm going shopping for a pair of red gloves and practicing that special "your time is up" stare. Not really the one at the top of the page, but this one (click on photo for theme music):



 

 

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Poetic License to Kill

I am so thankful for my get-a-rope posse of blog readers, but this is sort of a confession. I mentioned in my last post that a co-worker criticized my writing and that I was ready to shoot it out at high noon over the slight. I was so proud . . . all you guys sounded like real Texans, just like Willie sings in Beer for My Horses:

Grandpappy told my pappy: 'Back in my day, son,
A man had to answer for the wicked that he done.
Take all the rope in Texas, find a tall oak tree,
Round up all of them bad boys, hang them high in the street'

And for that I'm thankful that I didn't identify my co-worker. I like him a lot and I'd hate to find him dangling from a blog noose with that 'what'd-I-say-and-who-are-those-guys' look on his face.

So, maybe I should clarify . . .

My co-worker is actually my boss, and we're close friends, to continue our Western saga, kind of like:

Butch and Sundance

And I did take a little bit of poetic license with my last blog, but reality was way too complicated.

The two days I described were very stressful, but my boss didn't actually criticize my writing. His frustrations just poured over onto my job about the same time that two (count 'em, two) of my projects found themselves:

Custered right in the middle of their own Little Big Horn

When the arrows started coming a little too close, I raised my white flag, unaware that my boss, too, was just about out of bullets; and I asked if we might be saved by his managerial cavalry. He replied with his best Tonto:

'What do you mean 'we,' paleface?'

Okay, he actually just held his head in his hands and mumbled, 'Maybe what they're saying is true.'

I take a HUGE amount of pride in my job because 1) I'm very good at what I do (at least one other person said so) and 2) I think I've made a difference in our firm (I think somebody else agreed).

So them were fightin' words!

But, being a good employee and loyal friend, I probably should've listened when my 'they're-taking-scalps' news pushed my boss under the Monday-morning cattle stampede. But it was much more satisfying to scratch out a guns-blazing blog in response to a perceived assault on MY work.

My boss and my peers and I are necessary-but-not-billable evils in an engineering firm . . . we are the Marketing Group. Marketing professionals and engineers are not from the same teepee, and for the four years since my boss and I arrived, we've fought off the Indians, most still pissed off about those earlier whiskey-selling-blanket-trading marketing people. And we've done a great job building credibility and trust, but sometimes, like the two days I described in my previous blog, we do feel a lot like Butch and Sundance:

In the movie's final death scene

But guess what . . . we get to keep our scalps. Our engineering Indians, who really aren't such bad guys (and girls), have a huge (HUGE) new contract, thanks in part to our little Marketing Group.

So, please, blog posse, don't hurt my boss. He's just trying to get some of those arrows out of his back.

In response to one of the comments to my last post, I do get paid to write, but kind of like those guys at the United Nations get paid to scribble something in English when the Prime Minister of Outer Zwenbornio gets up to speak. I translate our technical guys' a-thousand-multi-syllabic-words-are-as-good-as-one monologues into marketable qualifications and customer benefits.